We are now in 2019 – for the last couple of years we hear a saying “If you are not on the internet, you don’t exist” and every month/year it’s getting even stronger!

So at the moment theoretically every single business should have a website to attract more customers because:

  • Most of the time when people are looking for products/services the first thing they do is a google search to get information about what’s available, what’s the cost and where to find it
  • If they can buy it/order online most of the time they will do it because
    • It saves their time
    • Most of the time it’s cheaper online than on the high street
    • A lot of companies offer free delivery

So by having that in mind, your target audience should be a people who:

  • Have not started yet but need information about what’s needed to have the website
  • Just started their business and are looking for a website developer
  • Already have a website but want/need to change/customize it

Another really important point is that over a couple of years we see a very strong trend in social media, there are hundreds of millions of people using:

  • Facebook
  • Twitter
  • Pinterest
  • And other socials media websites

You really should take advantage of this because you can:

  • Connect with those people
  • Write interesting articles that will help them understand more about websites
  • Show them benefits which they can get once they have a website

So as you can see above – the market and demand are huge, so is your competition, if you want to stand out you need to have a good plan which includes your website, marketing, and sales channels. Sometimes it’s good to write things down and really plan how you want to approach it so that you will make the best use of your time and money.